Paid Ads (Google & Meta)
Turn Ad Spend Into Customers, Leads & Sales
If your ads aren’t converting or you’re unsure where your budget is going, it’s time for a smarter strategy.
I help business owners run Google and Meta (Facebook & Instagram) ad campaigns that generate qualified leads, consistent sales, and measurable ROI — not just clicks.
No more boosted posts that go nowhere or ad campaigns that eat your budget without results.
I create, optimise, and manage ads that help your business scale with confidence.
Whats Included:
Ad strategy, setup, and targeting
Creative copy
Conversion tracking & pixel setup
Regular performance reporting and optimisation
Optional landing page or funnel builds
Best For: Businesses ready to scale their offers, drive traffic to their websites, or fill their funnels with qualified leads.
Unsure which package is right for you? Book a free, no obligation 15 minute discovery call with me at the link below.
Cost And What's Included:
Meta Ads Setup & Management
Setup Packages includes:
Campaign strategy tailored to your business goals
Pixel and tracking setup for accurate measurement
Ad copywriting and creative guidance
Campaign build and launch
Optimisation of the campaigns for 4 weeks post launch
Meta Ads Management includes:
Ongoing optimisation and adjustments
Regular performance reporting
Monthly review call to discuss results and next steps
Investment:
Setup: from £995
Management: £750–£1,000/month (3-month minimum)
Exclusions: Ad graphics and creative assets (these can be added at additional cost).
Google Ads Setup & Management
Setup Packages includes:
Campaign build and structure design
Keyword research and targeting
Ad copywriting
Conversion tracking setup
Campaign launch
Google Ads Management includes:
Continuous optimisation and testing
Monthly reporting with clear insights
Monthly review call to keep campaigns aligned with your goals
Investment:
Setup: from £995
Management: £750–£1,000/month (3-month minimum)
Unsure which package is right for you? Book a free, no obligation 15 minute discovery call with me at the link below.
What’s the difference between Google Ads and Meta Ads?
Google Ads show up when people are actively searching for something—like “website designer near me.” Meta Ads (Facebook & Instagram) are shown based on user interests and behaviour. Both work differently but can be powerful together depending on your goals.
How much do I need to spend on ads to get results?
There’s no one-size-fits-all budget, but most clients see meaningful results starting from £300–£500/month on ad spend. I help you use that budget strategically to get the most return for your money.
Do you create the ad copy and graphics?
Yes! I provide done-for-you ad creative—including headlines, descriptions, and visuals—so your ads stand out and convert. If you already have brand assets, I can work with those too.
Will I own my ad accounts?
Absolutely. You’ll retain full ownership of your Google Ads and Meta Ads accounts. I’ll request admin-level access to manage campaigns on your behalf, but you stay in control.
How long does it take to see results from paid ads?
You can often see early results within the first 1–2 weeks, especially with Meta Ads. However, it usually takes 30–60 days of testing and optimisation to get consistent, cost-effective results.
Do you manage the entire ad campaign or just the setup?
I offer both. You can hire me for a one-off ad campaign setup (with strategy + creative) or ongoing ad management where I monitor, test, and optimise your campaigns each week.
Can you run ads if I don’t have a funnel or landing page yet?
Yes, and I can help build what you need. If you don’t already have a landing page, I can create one or advise you on the best setup to make sure your ad clicks actually turn into leads or sales.
Which is better for my business—Google or Meta Ads?
It depends on your goals. Google is great for intent-driven leads—people searching for what you offer. Meta is perfect for awareness and nurturing, especially for visual brands or digital offers. I’ll help you choose or combine both for the best impact.
What Clients Are Saying
''Rachael is now my go-to web designer and SEO expert who I recommend to everyone!
Not only did she redesign my website, which is fantastic, I have also recommended her to so many of my clients who have also now worked with Rachael and are as equally impressed.''
Emma Boyle - Emma Boyle Photography
''I recently had my website refresh by RH Consultancy and the process from start to finish was fantastic.
Rachael and her team were incredibly responsive and creative throughout, improving both the design and functionality of my site and taking the time to get to know me, my business and my ideal clients.
Amy Newton - Amy Newton Interiors
''I can't recommend Rachael and her team highly enough.
Their ongoing partnership has been a game-changer for my business.
I'm thrilled to continue our collaboration as we navigate the ever-evolving digital landscape.''
Karen Mitchell - KMHR Solutions LTD
View more testimonials and case studies at the link below:
Why Choose Me?
With over 7 years of digital marketing experience, I specialise in helping small and medium-sized businesses get the most from their ad budgets.
I don’t just run ads — I help you understand the strategy behind them, so you know where every pound goes and what it delivers.
⭐ Multi-award-nominated consultant ⭐ Certified in Meta and Google Ads
⭐ Proven record improving ROI across multiple industries
Looking For Website Design packages? Click HERE
Looking For A Quick Summary?
Google & Meta ad campaigns designed for ROI, not vanity metrics
Ad setup, management, and tracking done for you
Optional funnel and landing page builds
Packages from £995 setup / £750–£1,000 management
3-month minimum for management services
Rachael Hover is a Manchester-based digital marketing consultant offering SEO services, website design, paid advertising and tech support across the UK and beyond. Supporting small businesses, corporate brands and service providers with results-driven marketing
