Your website isn’t something you build once and forget about. With Google’s new LLM-powered search changing how content is understood, regular maintenance and SEO updates are essential to stay visible and relevant.
Staying current in digital marketing isn’t just important — it’s essential. With Google Ads evolving faster than ever, I recently took the time to complete my Google Search Ads Certification as part of my ongoing commitment to staying at the forefront of paid advertising strategy.
Why Your Website Matters More Than Your Social Media However, social media content is short-lived. Algorithms change, and even your best posts can disappear from feeds within hours.
As a digital marketing consultant, I’ve had a lot of discovery calls lately — and there’s one question I always ask (either on the call or when I remember later 🤣): “How did you find me?” The answers have been a mix. Some people came through referrals from current or past clients. A few found me on social media. And a couple discovered me directly through Google.