10 Steps To Creating A Marketing Strategy

10 Steps To Creating A Marketing Strategy

Rachael Hover
Published on: 15/09/2025

With everything in life that we want to achieve, if we don't have a plan of how we're going to do it, the likelihood of us succeeding is drastically reduced. In a recent study, 48% of small businesses admitted to not having a marketing strategy but 72% of businesses are creating more digital content than they were 3 years ago.

Marketing
Organic v's Paid Marketing: The Pro's And Con's

Organic v's Paid Marketing: The Pro's And Con's

Rachael Hover
Published on: 15/09/2025

Organic v's Paid Marketing: The Pro's And Con's - The main difference between organic and paid marketing is that organic marketing focuses on attracting traffic for free while paid marketing involves paying for traffic, both are very useful and both can work very well.

Marketing
Amplifying Website Traffic and Powering Online Sales

Amplifying Website Traffic and Powering Online Sales

Rachael Hover
Published on: 15/09/2025

Amplifying Website Traffic and Powering Online Sales - We're diving into an incredibly effective digital marketing strategy that can take your online presence to new heights. Are you ready to unlock the immense power of Facebook ads and revolutionise your website traffic and online sales? Strap in because we're about to embark on an exciting journey towards maximising your brand's potential

Marketing
Marketing vs. Sales Strategy: How to Boost Business Success with Both

Marketing vs. Sales Strategy: How to Boost Business Success with Both

Rachael Hover
Published on: 15/09/2025

As a digital marketer, one of the most common misconceptions I encounter is the belief that posting on social media alone will magically bring in sales. (I'm here to give you a reality check if you too think this is the case! sorry!) While social media is a fantastic tool for engaging with your audience and building brand awareness, it's not a direct path to instant sales success.

Marketing